JET_V12_N1_A1 Shannon Deaton Journal of Educational Technology 2230 - 7125 12 1 1 6 Social Learning Theory, Cognitive Theory, Social Media, Educational Technology Following the research of Albert Bandura, the advent of social media has changed the platform for social interaction and human experience. Educators have a unique opportunity to apply the concepts of Bandura's Social Learning Theory toward enhanced student engagement and learning in a social media context. This article synthesizes current research on Social Learning Theory and Social Media Technology, focusing on how the application of social media in the classroom might be used to stimulate attention, memory, and motivation as each relates to the acquisition of knowledge. Implications for practitioners are discussed in terms of the contexts of student, lesson and faculty. April - June 2015 Copyright & copy; 2015 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=3430