JELT_V5_N4_A1 J. Mary Jennifer R. Joseph Ponniah Journal on English Language Teaching 2249 – 0752 5 4 1 5 Aliteracy, Cognition, Pleasure Reading, Deep Reading, Graded Orientation, Learning Orientation Pleasure reading is an absolute choice to eradicate readicide, a systematic killing of the love for reading. This paper encompasses the different forms and consequences of readicide which will have negative impact not only on comprehension but also on the prior knowledge of a reader. Reading to score well on tests impedes the desire for reading but in fact it causes the fear of failure, and anxiety towards reading. In order to eradicate readicide, pleasure reading is suggested as a powerful tool because it has the potential to instill love for books by providing pleasant input. Interestingly, pleasure reading promotes both practical and linguistic knowledge and, in fact, it helps readers score high on tests and upholds a lifelong reading habit that will enable them to become literate and well-informed adults. October - December 2015 Copyright © 2015 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=3664