JMGT_V10_N2_A1 Hershey H. Friedman Linda W. Friedman Journal on Management 2230 – 715X 10 2 1 11 Knowledge Economy, Leadership, Employee Engagement, Creativity, Diversity, Workplace Bullying Organizations that thrive in the highly competitive knowledge economy will need to employ the most creative people. A good idea could easily generate billions in profits for a company; being slow to adapt to changing conditions can destroy a firm. Innovative, engaged people are invaluable to an organization but have options and can easily find another job if dissatisfied. This paper describes what upper management must do to create a culture in which creative people are engaged, satisfied, and thrive. September - November 2015 Copyright © 2015 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=3674