JMGT_V8_N3_RP2 Syed Irfan Shafi C. Madhavaiah Journal on Management 2230 – 715X 8 3 17 22 Shopping Behaviour, Apparel, Brand, Fashion, Gender, India The Indian growing retail market is the second biggest market after China. Ready-to-wear apparel is a part of the textile industry and it accounts for about half of India's fabric trade. India's customer market for ready-to-wear apparel has become varied by flow of more fashionable brands. India is becoming the favoured target for outsourcing ready-towear apparels for the international market. Many international brands are also sourced from the Indian ready-to-wear apparel market. This present study aims to examine the gender differences in consumers' apparel buying decision. Data were gathered from regular buyers of branded apparel using a structured questionnaire from a Metro city Bangalore with a sample size of 150 consumers. Convenience sampling was used for data collection. The data collected from respondents were analysed using SPSS 20.0. The results indicated that there is no significant difference between brand awareness, shopping frequency and shopping expenditure among male and female perceptive. December 2013 - February 2014 Copyright © 2014 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=2657