JMGT_V8_N2_A2 M.S. Subhas Halaswamy Devla Naik Journal on Management 2230 – 715X 8 2 7 13 Bottom of the Pyramid (BOP), Branding of Fresh Fruits and Vegetable (FFV), Market Oriented Value Enhancement (MOVE), Islamic Microfinance (IMF) The main aim of the article is to assess the potential for evolving enterprises at the BOP and hence India can develop. The article argues that Islamic microfinance can play an important role in involving farmer village youths in the business and hence there will be eradication of poverty, the socio-economic development of the poor and small (micro) entrepreneurs without charging any interest. India as a country of “Unity in Diversity” is well known for its varied traditions and cultures in turn as religions. The present paper would like to present a well tested business development concept Market Oriented Value Enhancement (MOVE), which resulted in generating successful entrepreneurs in its efforts. From the findings we have come across the fact that Islamic (Muslim) group of trainees have been found to be more involved seriously and effectively in forming of their ventures and running them for their sustainability. September - November 2013 Copyright © 2013 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=2506