JMGT_V7_N1_RP3 Brand Preference Towards Water Filters – An Analysis M. Nandhini M. Usha P. Palanivelu Journal on Management 2230 – 715X 7 1 38 43 pH, potential of Hydrogen, power of Hydrogen, H2O – 2 Hydrogen atoms connected to 1 Oxygen atom Water is important to the mechanics of the human body. The Importance of using a Water Filter in recent years especially home water filters have gained widespread popularity. As the logical, most convenient and most economical solution for high quality water, water filters offer many benefits over tap water and bottled water. Home water filtration offers a higher quality water product than bottled water and the convenience of tap water. Point of use water filters remove lead from drinking water immediately prior to consumption, thus preventing this harmful substance from entering the body. The purchase of a countertop filter results in a source of clean, healthy water that costs much less than bottled water. Water filters greatly reduce the risk of rectal cancer, colon cancer, and bladder cancer by removing chlorine and chlorine byproducts from drinking water. A solid block carbon water filter can selectively remove dangerous contaminants from drinking water while retaining healthy mineral deposits that balance the pH of drinking water. Drinking clean, filtered water protects the body from disease and leads to overall greater health. June - August 2012 Copyright © 2012 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=1907