JMGT_V6_N2_A1 Alok Kumar Singh Journal on Management 2230 – 715X 6 2 1 10 Social Networking, Internet Proliferation, Online Activities, Corporate Value of Social Networking With the speedy circulation of internet all over the world, a new phenomenon called Social Networking sites came into existence in recent time. Not only the youth but the middle aged and elderly segment of population is going crazy for sites like Facebook, Orkut, Youtube etc. This segment of population which connects itself from rest of the world over a virtual network through online socializing is increasing many folds year after year. This paper throws light on the development and proliferation of these sites in India and how it is helping the common man to stay connected all the time with rest of the world. At the same time, this paper gives a framework about how the marketers can evaluate their online marketing through social networking websites. September - November 2011 Copyright © 2011 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=1714