JMGT_V5_N3_RP5 D. Kesavaraja D. Jeyabharathi D. Sasireka Journal on Management 2230 – 715X 5 3 48 58 Online Share Trading, Web, Internet, Trade, Services The purpose of this research is to present a critical analysis on the effect of Online Share Trading (OST) benefits by Indian Web Communities. Online share trading mechanisms at the exchanges are often a hybrid of traditional share trading and recent share trading techniques. The traditional share trading is carried out through Stock Brokers, Face To Face, through telephones, through Agencies which often provide time mismatches, location constraints, busy phone lines, miss communication whereas in Online Share Trading (OST), enormous OST techniques are made possible through Internet and Web Technology. The critical success factor highly depends on the OST Websites associated with Web Communities. Different aspects of trading execution, which is the identification of special activities and desires of the web Community, are analyzed. This leads to analyze the factors as Customer Satisfaction and Need to interact with share trading. On analyzing the research among the users and service providers, the web communities are benefited relative to the best, efficient, durable, and profitable, less time consuming, dynamic and user friendly which bring forth both satisfied services and customers. December 2010 - February 2011 Copyright © 2011 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=1317