JMGT_V4_N4_RP3 Steven V. Cates Journal on Management 2230 – 715X 4 4 38 48 Anomie, Anomia, Physical Characteristics, Attractiveness, Stereotypes, Sales Transactions The marketing literature has provided some insight into buyer behavior by discussing different frames of reference that consumers take. One such phenomenon that has been discussed is described in the sociological literature by Merton and in the psychological literature by Srole as anomie and anomia respectfully. The problem exists in as there is little research that has been done as it relates to how this aberrant behavior affects the marketplace. Rosenbaum, et al. in their work in 2002 looked at how anomie might affect return policies of certain retail accounts. This work however did not address the relationship between the consumer who may have high or low levels of anomie and the sales professional who may be involved in the sales transaction. This paper addresses the issues surrounding physical traits of sales professionals in the area of weight and posits that consumers high in anomie would attempt to be corrupt in their dealings with such obese sales professionals. An Anomic Sales Transaction Model is created to explain the theoretical constructs of this relationship. This paper has furthered the research on sales transactions and phenomena that may surround consumer behavior and how physical traits may play a part in determining if a consumer buys or not. March - May 2010 Copyright © 2010 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=1160