JMGT_V3_N3_RP2
The Organizational and Financial Performance of the E-banking Adoption: Case of the Tunisian Banks
Kaouther Amri
Abdel Ghaffar Ben Hamida
Journal on Management
2230 – 715X
3
3
35
43
Post-adoption, e-banking, Organizational performance, bank, Tunisia, Emerging countries, Financial profitability
The e-banking post-adoption in the financial institutions is a very important phase that follows the one of the adoption. This recent phase for emerging countries like Tunisia permits us to clear the adoption effects on performance. A conceptual framework and an empirical study performed on 7 Tunisian banks indicate a significant relationship between the post-adoption and five measurements of the organizational performance measurements: the service quality improvement, the costs reduction, the new market acquirement, the new products offer, and performing of the relation with the customers.
December 2008 - February 2009
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