JMGT_V2_N1_RP1 Patrick Low Kim Cheng Journal on Management 2230 – 715X 2 1 40 47 Negotiation, ethics, deception, reverse golden rule, role modelling, third party's views Through a survey of literature, focus groups and interviews, the study explores the issue of negotiation and ethics. In this study, two vital issues are examined. One, what are the conditions under which negotiators perceive they would engage in deception and two, how can negotiators best answer the question of whether a given action or tactic is ethical. June - August 2007 Copyright © 2007 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=366