JMGT_V1_N1_RP2 Z.S. Demirdjian Journal on Management 2230 – 715X 1 1 44 51 globalization, economic benefits, exuberance, homogenization, positive and negative aspects, invasive concepts In today's business world, globalization has become a hotly debated topic. Internationally oriented corporations are rushing to stake their claims of the 21st century's gold rush. While globalization has many economic benefits to offer, its long-term effect on the people and the places of this planet are often overlooked. In the landscape of globalization, there are many obvious green spots and some have hailed it as leading the world into a new era of prosperity and peace. In spite of all the exuberance, there are many deep concerns expressed regarding the invasive process of homogenization of national education, language, culture, and consumption of products and services with an eventual consequence of social disintegration. To what extent male and female business students, our future executives, are aware of the implications of globalization? A survey study based on 400 respondents was conducted to determine how male and female university students' perceptions of the effect of globalization differ from each other. Results of this survey study has shown interesting convergent and divergent perceptions of the positive and negative aspects of globalization, as one of the most invasive concepts of the new millennium. June - August 2006 Copyright © 2006 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=426