JMGT_V1_N1_A5 Manoj Kumar Srivastava Journal on Management 2230 – 715X 1 1 27 32 Information visibility, Productivity, Efficacy, Business Pressures, Operational challenges, instances, EPC/RFID, XML, SKU Supply chain management has become a popular topic in modern business management and researches. It brings the revolutionary philosophy and approach to manage the business with the sustained competitiveness. Productivity in the context of supply chain depends a lot on information visibility at the various stages of the chain. This paper attempts to identify this why and how of information visibility within supply chain. The latest technological advent in EPC / RFID form to enhance overall productivity of the chain through this information visibility is also discussed as one of the available and possible proposition. June - August 2006 Copyright © 2006 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=412