JME_V2_N2_RP5 Sindhuja Mohandas Gandhi Journal on Mechanical Engineering 2249 - 0744 2 2 26 31 Assembly Line, ECRS Principle, MOD Method, Work Study An assembly line is a sequence of work stations connected together by material handling. Goal of assembly line balancing is to minimize work stations, minimize work load variance and to minimize idle time. This paper aimed to minimize work load and machine idle time. Bottleneck problem of continuous flow type horn assembly line is eliminated by ECRS (Eliminate, Combine, Rearrange and Simplify) principles. Improvement of production rate and balance loss ratio of the manual assembly line is to be achieved. Verification of proposed system can be prepared by means of time values calculated from MODular Arrangement of Predetermined Time Standards (MODAPTS) method. The result shows that Bottleneck time reduced from 23.04 to 16.65 seconds and Production rate increased from 156 to 216 pieces per hour. February - April 2012 Copyright © 2012 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=1568