JIC_V2_N1_RevP1 Samiksha Soni Manisha Sharma Journal on Instrumentation & Control Engineering 2321 – 1148 2 1 33 37 Embedding, Extraction, Orthogonal, Singular Value, Watermarking, Singular Value Decomposition (SVD), Fast Fourier Transform (FFT), Discrete Cosine Transform (DCT), Discrete Wavelet Transform (DWT) SVD transformation has gained a wide popularity in the field of digital watermarking due to its characteristics. In this paper, the detailed analysis of SVD based watermarking algorithms are presented. The authors discuss in detail about the unique features of SVD transformation and working principles of the typical SVD based image watermarking algorithms that also elaborate the advantages and disadvantages of each. November 2013 - January 2014 Copyright © 2014 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=2791