JFET_V3_N1_A1 Min An Journal on Future Engineering and Technology 2230 – 7184 3 1 1 8 Multiple perspective modelling and simulation, design model, engineering product design To improve competitiveness and satisfy the demands from customers, manufacturing companies have to produce a variety of products to meet rapidly changing market conditions. Selecting the most effective design option is usually time-consuming; late decisions may eventually jeopardize the balance of the whole project. This article presents a methodology by using a multiple perspective modelling and simulation to engineering product design process. The proposed novel function block oriented modelling method to support the modelling and design of products has proved effective in handling engineering product design. This approach will help design engineers to broaden their understanding significantly from single geometric modelling to more comprehensive modelling and simulation. August - October 2007 Copyright © 2007 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=688