JET_V7_N2_RP5 Nagarajan G. Wiselin Jiji Journal of Educational Technology 2230 - 7125 7 2 52 58 Empowerment, Mobile Services, Finance This paper is intended as a gender issue to the rural finance practitioners. It highlights the questions that need to be asked and addressed to the gender mainstream. It will also be useful to gender experts to wish to increase their understanding on specific gender issues in rural finance through mobile services. It focuses on rural microfinance that is accessible to poor and low-income rural households and individuals. The delivery of other types of rural finance involves different challenges and issues. The lack of reliable information on gender issues makes difficult to derive any conclusion. The mobile services are further integrated with a mobile cash application. It provides cash in the absence of banks to the isolated remote communities. So the product buyers and companies for outsource the work of the rural women can pay the women, and in turn, to enable women to buy their necessaries. July - September 2010 Copyright & copy; 2010 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=1284