JCC_V2_N4_RP2 An Enhanced Framework to Design Elastic and Reliable Content Based Publish/Subscribe System Modiboina Suresh P.R. Rajesh B. Lalitha Journal on Cloud Computing 2350-1308 2 4 16 22 Publish / Subscribe, Cloud Storage, Scalable, Content Based Retrieval, Subscriptions Publish/subscribe systems implemented as a service in cloud computing infrastructure provides elasticity and simplicity in composing distributed applications. Appropriate service provisioning in distributed computing infrastructure is an exigent task. Due to the dynamic changes in the rate of the live content arrival in the large scale subscription, it presents a challenge to the existing publish/subscribe systems. This paper proposes ESCC (Elastic and Scalable Content based Cloud Pub/Sub System) technique that presents a framework to design elastic and reliable Content based publish/subscribe system that the uses a single hop lookup overlay to reduce the latency in a cloud computing environment. ESCC dynamically adjust the scale of the servers depending on the churn workloads. ESCC achieves high throughput rate when compared to various workloads. August - October 2015 Copyright © 2015 i-manager publications. All rights reserved. i-manager Publications http://www.imanagerpublications.com/Article.aspx?ArticleId=4905