Rethinking the shopping mall: A synergetic strategy

Alen Badal*
Ph.D., University of Liverpool, England.
Periodicity:September - November'2018

Abstract

A recent article in The Wall Street Journal reported that according to a Credit Suisse Group AG report, a quarter of the 1,200 malls in the United States may face closure over the next five years (Whelan, 2018). Many challenges may have contributed to lack of physical sales, such as ease of shopping online, more options to shop at home utilizing the Internet, which allow shopping various sites at once; possibility of lower prices/incentives; and shopping around-the-clock. Benefits of physical shopping include receiving your product in real time and possibility of no shipping; physically 'seeing' the product before buying; lastly, easy/free returns, locally, among others. The purpose of this article is to illuminate the shopping mall location trends at select countries and share possible considerations mall landlords and retailers/restaurant and entertainment establishments may consider to boost revenues housed within shopping malls. Specifically, conducting a strategic analysis may yield specific strategies to consider implementing.

Keywords

Strategy, Synergy, Retail, Shopping Malls, Grocery Market, Cinemas, Entertainment, Marketing.

How to Cite this Article?

Badal, A. (2018). Rethinking the Shopping Mall: A Synergetic Strategy. i-manager's Journal on Management, 13(2), 37-41.

References

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