Role Of Entertainment In Fostering Consumer Delight At Shopping Malls In Coimbatore City

K. Sasi Kumar*, M. Sadika Sultana**, M. Vasudevan***
*Assistant Professor, Department of Business Administration, Vivekanandha College, Tiruchengode, Tamil Nadu, India.
**Associate Professor, PG & Research Department of Management Science, Park's College, Tirupur, Tamil Nadu, India.
***Assistant Professor, Institute of Management, Christ University, Bangalore, Karnataka, India.
Periodicity:September - November'2018
DOI : https://doi.org/10.26634/jmgt.13.2.14055

Abstract

Shopping malls have developed to be the one-stop destination for entertainment, shopping and have granted a new aspect to the retail industry in India. Entertainment acts as a significant element in all shopping malls. Entertainment is a form of action that grasps the interest and attention of audience, provides delight and pleasure which are crucial in a highly mechanical and business world to get relief from stress. The elements such as movie theatres/multiplex, children's play area, food court, indoor sports and video games zone influence the shoppers to choose shopping malls for entertainment purpose.

Keywords

Shopping Malls, Entertainment, Shopping, Retail, Fun.

How to Cite this Article?

Kumar, S. K., Sultana, S. M., Vasudevan, M. (2018) Role of Entertainment in Fostering Consumer Delight at Shopping Malls in Coimbatore City, 13(3), 42-48. https://doi.org/10.26634/jmgt.13.2.14055

References

[1]. Ahmad, A. E. M. K. (2012). Attractiveness factors influencing shoppers' satisfaction, loyalty, and word of mouth: An empirical investigation of Saudi Arabia shopping malls. International Journal of Business Administration, 3(6), 101-112.
[2]. Christiansen, T., Comer, L., Feinberg, R., & Rinne, H. (1999). The effects of mall entertainment value on mall profitability. Journal of Shopping Center Research, 6(2), 7- 22.
[3]. Dubihlela, D., & Dubihlela, J. (2014). Attributes of shopping mall image, customer satisfaction and mall patronage for selected shopping malls in Southern Gauteng, South Africa. Journal of Economics and Behavioral Studies, 6(8), 682-689.
[4]. Elangovan, D., & Sangeetha, R. (2016). A study on customer's perception and preferences towards shopping malls in Coimbatore. International Journal of Multidisciplinary Research and Development, 3(3), 296- 298.
[5]. Garg, R. K. (2015). Shopping Malls: An emerging opportunity in India. International Journal in Commerce, IT & Social Sciences, 2(4), 76-89.
[6]. Howell, R. D., & Rogers, J. D. (2001). Research into Shopping mall Choice Behaviour. Advances in Consumer Research, 671-676.
[7]. Hu, H., & Jasper, C. R. (2004). Men and women: A comparison of shopping mall behavior. Journal of Shopping Center Research, 11(1), 113-131.
[8]. Kang, J. & Kim, Y. K. (1999). Role of entertainment in cross-shopping in the revitalization of regional shopping centers. Journal of Shopping Center Research, 6(2), 41-71.
[9]. Kumar, S. K., & Sultana, S. M. (2013a). A study on consumer awareness, preference and attitude towards mall culture with reference to coimbatore district. Journal of Management and Science, 3(2), 132-142.
[10]. Kumar, S. K., & Sultana, S. M. (2013). A study on consumer decision making styles in shopping malls- A study with reference to Tamil Nadu. International Journal of Functional Management, 1, 83-87.
[11]. Lotz, S. L., Eastlick, M. A., Mishra, A., & Shim, S. (2010). Understanding patrons' participation in activities at entertainment malls: A study in “flow”. International Journal of Retail & Distribution Management, 38(6), 402-422.
[12]. Ooi, J. T., & Sim, L. L. (2007). The magnetism of suburban shopping centers: do size and Cineplex matter?. Journal of Property Investment & Finance, 25(2), 111-135.
[13]. Rashmi, B. H., Poojary, S., & Deepak, M. R. (2016). Factors influencing customer behaviour and its impact on loyalty towards shopping malls of Bangalore city. International Journal of Exclusive Management Research, 6(07),1-14.
[14]. Talpade, S., & Haynes, J. (1997). Consumer shopping behavior in malls with large scale entertainment centers. The Mid-Atlantic Journal of Business, 33(2), 153-162.
[15]. Wakefield, K. L., & Baker, J. (1998). Excitement at the mall: Determinants and effects on shopping response. Journal of Retailing, 74(4), 515-539.
[16]. White, R. (2008). The role of entertainment in shopping centres & malls. Leisure eNewsletter, 8 (5), 1-15.

Purchase Instant Access

Single Article

North Americas,UK,
Middle East,Europe
India Rest of world
USD EUR INR USD-ROW
Pdf 35 35 200 20
Online 35 35 200 15
Pdf & Online 35 35 400 25

If you have access to this article please login to view the article or kindly login to purchase the article
Options for accessing this content:
  • If you would like institutional access to this content, please recommend the title to your librarian.
    Library Recommendation Form
  • If you already have i-manager's user account: Login above and proceed to purchase the article.
  • New Users: Please register, then proceed to purchase the article.