Destination Kerala : A Voyage to Wellness

U. Ramesh*, Kurian Joseph**, R. Renganathan***
*Assistant Professor, College of Engineering, Munnar, Kerala, India.
**Reader, St. Dominics College, Kanjirappally
***Professor, School of Management Studies, SASTRA University
Periodicity:September - November'2009
DOI : https://doi.org/10.26634/jmgt.4.2.1052

Abstract

Wellness, in general, is used to mean a healthy balance of the mind-body and spirit that results in an overall feeling of well-being. It is a multidimensional state of being, describing the existence of positive health in an individual as exemplified by quality of life. Health/Wellness tourism refers to trips that are taken by tourists with the principal purpose being to improve their health and/or wellbeing. Life style diseases have emerged from the demanding and hectic pace of life led by people today. Hence there is a need to de-stress and increase involvement in leisure activities. What attracts medical tourists the most to India is its low cost treatment compared to that in western countries, along with the diverse tourism opportunities. Here, tourists can enjoy the vivacious culture, amazing contradictions, diverse geography, the most unique attribute — unity in diversity and are able to receive an orientation that will help them improve their life in terms of health and general wellness. Kerala's equable climate, natural abundance of forests (with a wealth of herbs and medicinal plants) and the cool monsoon season (June - November) are best suited for curative and restorative packages. The concept of health holiday, now better known as Wellness holiday, is based on the principles of Ayurveda, meditation, yoga, physical exercises and a balanced diet. It is like rejuvenation and clean up process on all levels - physical, mental and emotional. The main objective of this paper is to define and delimit the term Wellness and to explore the paradigm shift of Health Tourism concept to Wellness Tourism in Kerala, along with a study on the current opportunities and facilities.

Keywords

Well Being, Health Holiday, Ayurveda, Rejuvenation.

How to Cite this Article?

U. Ramesh, Kurian Joseph and R. Renganathan (2009). Destination Kerala : A Voyage to Wellness. i-manager’s Journal on Management, 4(2), 6-11. https://doi.org/10.26634/jmgt.4.2.1052

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